GUESS MEDIA GROUP
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PHILOSOPHY

No one likes a form letter.

Audiences want content that speaks to them, and understands their needs. When businesses craft content that resonates, people sit up, take notice, and become brand advocates. We want that for you, and for every client that comes to our door.

To achieve that, each of our media solutions – whether video, design or strategy – begins with a thorough understanding of your current challenges and goals.  This design-thinking process enables us to investigate, ideate, generate and evaluate to craft media solutions that meet your needs. 

Sure, it's a bit more effort, but quality usually is.

 

EST

2014


 

 
 
 
 
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OUR PROCESS


 

1. discovery

2. CREATIVE DEVELOPMENT

3. Production

 
 
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 1

IF YOU DON'T KNOW WHY THEY WOULD WANT TO WATCH, THEY WON'T KNOW EITHER.
 

DISCOVERY

We get to know your company and your target audience – really well.

Communications strategy is part of pre-production. We help you clarify who your ideal audience is, how you want them to feel, the one thing you want them to remember from your messaging, and what you want them to do about it.

But we also figure out: What's in it for them? Why would they want to hear your message?

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2

IF IT'S YOUR FIRST IDEA, IT'S PROBABLY NOT YOUR BEST IDEA... SO WE DON'T STOP THERE.
 

CREATIVE DEVELOPMENT

We use a range of brainstorming methods to turn insights into solutions. Consider them our eleven herbs and spices.

Our creative strategies enable us to transform information into insight, and insight into creative solutions. We explore a range of ideas in the form of style sheets, concepts, treatments, story beats, storyboards, thumbnails or copy. Then, we offer the best ones to you.

 
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3

COMMUNICATION IS THE CORNERSTONE OF OUR BUSINESS.
 

PRODUCTION

We craft custom content, and check in for your feedback – to make sure we're on the right track.

We gather our team of vetted professionals, and get down to work. Throughout, we keep you updated, and schedule two (2) review sessions to make sure we have everything just right for your final product.  

 
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